In 1985, the Auto Union name disappeared forever and the Audi name (a Latin derivative of founder August Horch’s last name, meaning “to hear”) carried forth the same German auto-making spirit. These four companies formed what is known as the Auto Union, and initially, only Auto Union-specific cars bore the four-ringed badge, while the individual carmakers used their own logos. The four silver rings symbolize the 1932 merger of the four oldest car manufacturers in Germany: Audi, DKW, Horch and Wanderer. Aston Martinĭon’t make the mistake of thinking that Audi's logo has anything to do with the Olympic Games. Suffice it to say the folks at Alfa Romeo don’t much talk about that part. This part of the symbol has been very controversial, seemingly symbolizing the Crusades, wherein the Christians defeated the Moors. Though at first glance it appears that the crowned serpent is shooting red flames out of its mouth, it’s actually a man being swallowed. In 1925, it underwent further change to include laurels that signify the Alfa P2’s win at the Automobile World Championship, and in 1945 when Italy’s monarchy ended, the Savoy knots were removed. In 1918, the badge was changed to include a dark blue surround ring with the words “Alfa-Romeo Milano”, along with two Savoy dynasty knots for the kingdom of Italy. The left side shows a Milanese red cross on a white background. The original was created by Romano Catteneo, an Italian draughtsman, and the emblem employs Milanese elements, including the Biscione (shown on the right side of the emblem), which signifies the house of Visconti, Milanese rulers in the 14th century. One of the more intricate and dramatic automotive emblems, Alfa Romeo’s is rife with Italian tradition. That said, hood ornaments today are viewed as overwrought and detrimental to aerodynamics, to the ornamentalists’ chagrin. Hood ornaments can take the form of a three-dimensional representation of the brand’s emblem, like Mercedes-Benz’s three-pointed star on the E-Class or, they can be completely separate from the brand emblem, as is the case with the 1978 Ford Thunderbird’s model-specific ornament. Companies started making the cap the visual focal point, giving rise to iconic hood ornaments like Bentley’s Flying B or Packard’s Winged Woman. The hood ornament started when radiator caps were located on the outside of the car, rather than in the engine compartment. Companies like Bentley and Rolls-Royce lead the pack when it comes to sculpted hood candy, while brands like Jaguar and Cadillac no longer slap sleek leaping cats or wreathed crests ( respectively) on their cars. Not every brand has a fancy, protruding hood ornament - nor can every brand pull one off. So we’ve compiled the history and meanings of the most famous automotive logos and emblems - from Acura to Volvo. And that name and badge make a difference to buyers.īehind the creation and evolution of automotive emblems there’s often tradition, folklore and mystery. The automotive world works on many levels - even those that can be superficial. Now you know how car logos influence your decision making.For car enthusiasts, it’s easy to believe that cars are purely about performance - that what matters is track times and vehicle specs, not superfluous details like the assembly of letters that make a name. That’s why many logos will have the company’s name clearly displayed and the surrounding area focused on color and design. Logos should subtlely utilize shapes within the lettering or symbols without making it difficult to read or interpret. Our brains are meant to automatically wired to memorize shapes which is why you always recall them so easily when thinking about specific companies. While it may be tempting to throw in as many colors as possible, ultimately logos tend to use only a couple so as not to distort the message of the brand. Colors have a variety of psychological emotions attached to them and it’s these emotions that come through when you see them. While some places will tell you that each color has a distinct emotion attached to it, that’s simply not the case. Your perception of the brand is trigger by this image and how it makes you feel in regards to the past experiences you’ve had with it. You associate all of these things with a brand image. Ultimately the psychology of your logo entails how the sight of it trigger past experiences, memories, and opinions. The term “logo” comes from the Greek word “Logos” which means “word.” The process starts here because you’re creating a visual word that not only says something, but it also embodies it and represents it. Let’s explore the factors that go into designing a logo. Many of these logos have a story behind them, but ultimately the design is supposed to resonate with you on a psychological level. When a company sets out to design their logo, there are number of psychological factors than go into it.
0 Comments
Leave a Reply. |